AirTV Privacy Notice

This Privacy Notice (“Notice”) explains how AirTV L.L.C. (“AirTV”) collects, uses, and discloses information about users and usage of the AirTV devices (the “Product”). In the Notice, the terms “AirTV”, “we”, “us”, or “our” refer to AirTV L.L.C., which sells the Product, as well as its affiliates. The term “you” refers to you as a user of the AirTV devices.

This Notice does not apply to DISH Network, L.L.C. or its subsidiaries, EchoStar Corporation or its subsidiaries, Sling TV L.L.C, or any other product or service provided by DISH or Sling that is covered by a separate privacy notice

California Notice at Collection of Personal Information: We collect personal information listed below under “Personal Information We ” for the purposes described below under “How We Use Personal Information” To learn more about your California privacy rights, including your right to opt out of the sale of personal information, please scroll down to “Your California Privacy Rights.”

Personal Information We Collect

Account information:

We collect information that you provide AirTV through the airtv.net sites and through the device, as applicable, including: your name, shipping address, billing address, e-mail address, telephone number, bank account and/or credit card number, logins and passwords to websites and apps, and other account information.

Usage information:

When you use the Product, our systems automatically collect certain information regarding your use of the Product. This information may include the IP address associated with your AirTV device, the model type, device identifiers, where you purchased the device, whether any special offer code was associated with the purchase and the time and duration you use the Product. We will also collect, in an anonymized fashion, data regarding your use of the applications on the Product, including network and zip code data. We may also collect examples of your voice commands to improve the voice features of the Product.

Viewership:

When you or someone in your household watches a video program, we may collect a record of your viewing activity.

Corporate affiliates and third-party information:

We also may receive information about you and your household from our corporate affiliates and third parties such as programmers, business partners, consumer reporting agencies, and other data companies. This information may allow us to send you promotions that interest you or serve advertisements to you that match your interests and concerns.

Cookies and other technologies:

We and/or other companies we work with may use cookies, web beacons, tags, and similar technologies on websites, platforms, and in electronic communications to track users online and to collect certain information, including statistics about website and platform usage, broad demographic information, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. You can access our services even when you've disabled certain cookies, but you may not be automatically recognized upon revisiting.

Please visit the “What Choices Do You Have?” section for further information, including about Do Not Track and how to disable cookies.

Google Analytics:

We use Google Analytics and Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, provided you have allowed personalized ads in your Google Account. You can learn more about Google's data practices and your privacy choices by visiting https://www.google.com/policies/privacy/partners/ Google provides an opt out of Google Analytics by downloading and installing the browser add-on located here https://tools.google.com/dlpage/gaoptout/.

Children's information:

Protecting children's privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information from, children under the age of eighteen. If we learn that a child under the age of eighteen has provided personal information through the Services, we will use reasonable efforts to remove such information from our files.

How long we keep your information:

We maintain personal information about you in our regular business records if you're shopping for our Services and while you are a subscriber to any of our Services. We also maintain personal information about you for a period of time after you are no longer a subscriber to satisfy legal or tax requirements, for fraud prevention, or for business purposes.

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How We Use Personal Information

The information we collect about you is used by AirTV for a variety of purposes, including, but not limited to:

  • inform you of products, programming or services that may be of interest to you;
  • make programming recommendations;
  • understand the use of, and identifying improvements to, our products and services;
  • provide maintenance and support for the Product, including software updates;
  • determine whether applicable policies and terms of service are being violated;
  • configure the Product;
  • perform statistical or qualitative research and analysis;
  • conduct surveys and marketing activity;
  • fulfill your orders and requests;
  • comply with law; and
  • as otherwise necessary to ensure the Product's operation.

Personal information and usage information may be aggregated and/or deidentified for other business and marketing uses by us. This aggregated and/or de-identified data may be used to improve our products and services, to measure and analyze use of our products and services, to provide more relevant marketing and advertising, to measure advertising effectiveness, to conduct market research, to report ratings and viewer measurement, and for other analytical and reporting purposes.

We may combine the various information we collect and receive from and about you, including account information, personal information, usage information, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.

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Personal Information We Share

We may share information about you with others as follows:

Service providers:

We may share information about you to companies that work for or provide services to us (but only as much as is necessary for them to perform the service), such as our:

  • Billing processors;
  • Subcontractors;
  • Software providers;
  • Marketing companies;
  • Outside auditors and professional advisors;
  • Potential business merger, acquisition, or sale partners;
  • Regulators, government agencies; and
  • Credit bureaus and collection agencies.

Mailing list partners:

We may share your name and address with others, such as charities, marketing organizations, or other businesses for satellite or non-satellite “mailing list” purposes. Any such disclosure for “mailing list” purposes would be limited to subscriber names and addresses, and the disclosure does not reveal, directly or indirectly, (i) the extent of any subscriber's viewing or use of a satellite service or other service provided by us; or (ii) the nature of any transaction made by the subscriber over any facilities used by us.

Corporate entities for business transfers:

We may transfer your personal information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Notice.

Law enforcement or other third parties for legal, compliance, and safety purposes:

We may be required by law to comply with a valid legal process, such as a subpoena, court order, or search warrant, or where there is a lawful request, to disclose information about you. We may also share information about you to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere.

Aggregated and de-identified information:

We may share information collected or received from or about you in de-identified and/or aggregate formats. We may share this with companies that collect and compile consumer data, including those that create reports about what programs people watch.

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Third-Party Services and Websites

When you access third-party applications your usage is subject to the privacy policies of those companies or applications. You should review the privacy policy of the third parties operating any such services, applications, or websites prior to providing your personal information.

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Network and Information Security

We take information security seriously. We use commercially reasonable efforts to prevent unauthorized third-party access to information about you. However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or information about you.

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Information Choices and Changes

Cookies and Do Not Track:

Certain parts of our Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Services or take full advantage of all of our offerings. Please refer to your device's settings or your Internet browser's “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences. We might not recognize “Do Not Track” requests or headers from some or all Internet browsers.

Interest-based online advertising choices:

You may ask us to stop using cookies on airtv.net that help us deliver more relevant advertising to you. To make this choice, please visit https://www.dish.com/donotsell/.

To understand your other choices for receiving more relevant online advertising, please review the information below:

  • To learn more about interest-based advertising, and to opt out of collection and use of information about your online activities for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit this link. To opt out of targeted advertising through mobile applications, please visit this link.
  • To opt out of collection and use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit this link.
  • To opt out of certain interest-based advertising provided by the Trade Desk you can visit this link
  • To opt out of personalized advertising delivered by LiveRamp visit this link.
  • Nielsen's proprietary measurement software, which will allow you to contribute to market research, like Nielsen's TV Ratings. To learn more about Nielsen's digital measurement products and your choices in regard to them, please visit Nielsen's privacy policy for more information.

Even if you opt out, you will still receive advertising from us and third parties. You may also still receive TV advertising from us or third parties that is customized based on information we've collected or received from or about you or on information about your online activities from third parties that are not DAA or NAI participating companies.

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State Specific Privacy Rights

Your California Privacy Rights

The California Consumer Privacy Act (CCPA) gives California consumers the right to know what categories of personal information are collected about them, and how it will be used, disclosed, and sold or shared. The purpose of this section of the Notice is to provide consumers with a description of our practices regarding the collection, use, disclosure, correction, deletion, and sale or sharing of personal information.

Categories of personal information collected:

We have collected the following categories of personal information about consumers in the preceding 12 months.

Types of Personal Information We Collect
Examples
Primary Purpose for Collection
Identifiers
Identifiers such as name, postal address, device identifiers, internet protocol (IP) address, email address, account name, Social Security number, driver's license number, or other similar identifiers. Other identifiers, including signature, physical characteristics or description, telephone number, bank account number, credit card number, debit card number, or any other financial information
Account creation, personalization and facilitating usage of the Service, internal marketing, to prevent fraud and detect security incidents, and in order to communicate important information; internal operations and compliance.
Characteristics of protected classifications under California or federal law
Gender, marital status, age
Account creation, personalization, and internal marketing
Commercial information
Information regarding products or services purchased, obtained, or considered, credit score, or demographic information
Account creation, personalization, internal marketing, internal operations and compliance.
Audio, electronic, visual, thermal, olfactory, or similar information
Information regarding a consumer's interaction with an internet website, application, or advertisement, browser information, web analytics, including IP address, time of visit, page(s) visited, cookies, pixel tags, and other similar technologies; information about your use of our network
Facilitating usage of the Services, personalization, internal marketing and operations, and to prevent fraud and detect security incidents
Internet or other electronic network activity information
Information regarding a consumer's interaction with an internet website, application, or advertisement, browser information, web analytics, including IP address, time of visit, page(s) visited, cookies, pixel tags, and other similar technologies; information about your use of our network
Facilitating usage of the Services, personalization, internal marketing and operations, and to prevent fraud and detect security incidents
Geolocation data
General and precise location of customer devices
Provision, development, and optimization of our Services; marketing and interest-based advertising; and comply with applicable laws
Education information
Education history
Account creation and facilitating usage of service
Professional or employment-related information
Employment status and history
Account creation and facilitating usage of service
Inferences drawn from any of the above information to create a profile about a consumer
Consumer preferences, characteristics, trends, and behavior
Develop and optimization of Services, personalization, and internal marketing

Categories of personal information sold or shared:

We sell or share the following categories of personal information: identifiers, commercial information and internet or other electronic network activity information. We sell or share these categories of personal information to data analytics providers, advertising partners and/or networks, social networks, and data brokers. We do not knowingly sell or share personal information about persons under the age of 18.

Categories of sources of personal information:

We collect the personal information identified in the chart above from the following categories of sources:

  • From you and your transactions with us, such as when you request a product or service, or give us your contact information
  • From our affiliates
  • From others, including consumer reporting agencies and third parties that provide us with demographic and other information
  • From publicly available sources

Personal information we disclose for a business purpose:

There are a number of circumstances where we disclose personal information to companies who work on our behalf to help us provide the Services. We disclose the categories of personal information described in the chart above to affiliates and other companies to provide the Services; measure the performance of our network and your devices; and for eligibility verification, fulfillment, and administrative purposes.

Your privacy rights under the CCPA:

Residents of California have the right to request certain actions with respect to their personal information. Residents of California may:

  • Request that we disclose what categories and specific pieces of personal information we collected about you in the preceding 12 months, the business purposes for such collection, the categories of sources from which we collected the information, the categories of personal information we sold or disclosed for a business purpose, and the categories of recipients of such information
  • Request deletion of any personal information about you that we have collected from you subject to certain legal exceptions
  • Request that we limit the use of certain types of sensitive personal information
  • Correct inaccuracies of any personal information about you we have collected from you
  • Opt-out of the sale or sharing of your personal information, or of targeted advertising

If you choose to exercise these rights, you will not receive discriminatory treatment by us for your exercise of your rights.

How to submit an access, deletion, or correction request:

If you would like to submit a privacy rights request for access, deletion, or correction please contact us at (866) 986-0068 or visit our Privacy Portal.

How to opt out of the sale or share of personal information, or of targeted advertising:

To opt out of the sale or sharing of your personal information or targeted advertising, please please contact us at (866) 986- 0068 or visit our Do Not Sell My Personal Information page.

Verification of your identity:

To process your request for access, deletion, or correction we must be able to verify your identity to a reasonable degree of certainty. To do so, you must provide the required identifying information when completing the online request form or making a request through one of our customer service agents. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.

Responding to your deletion requests:

Please note that we may not be required to delete information under certain circumstances such as exemptions for data that is necessary to complete a transaction, detect security incidents, or for certain other internal purposes.

Authorized agent requests:

You can designate an authorized agent to make a request to know, delete, correct, or opt-out on your behalf. When you use an authorized agent to submit a request for access or deletion, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Your Nevada Privacy Rights

Nevada law permits Nevada residents to make certain requests about how their personal information is shared with third parties or affiliated companies. To make such a request, please visit https://privacy.dish.com/.

Your Virginia Privacy Rights

Residents of Virginia have the right to request certain actions with respect to their personal information. Residents of Virginia may:

  • Request that we disclose what categories and specific pieces of personal information we collected about you in the preceding 12 months, the business purposes for such collection, the categories of sources from which we collected the information, the categories of personal information we sold or disclosed for a business purpose, and the categories of recipients of such information
  • Request deletion of any personal information about you that we have collected from you subject to certain legal exceptions
  • Correct inaccuracies of any personal information about you we have collected from you
  • Opt-out of the sale or, sharing of your personal information, or of targeted advertising
  • Appeal the denial of any of your access requests.

If you choose to exercise these rights, you will not receive discriminatory treatment by us for your exercise of your rights.

How to submit an access, deletion, or correction request:

If you would like to submit a privacy rights request for access, deletion, or correction please contact us at (866) 986-0068 or visit our Privacy Portal.

How to opt out of the sale or share of personal information, or of targeted advertising:

To opt out of the sale or sharing of your personal information or targeted advertising, please please contact us at (866) 986-0068 or visit our Do Not Sell My Personal Information page.

Verification of your identity:

To process your request for access, deletion, or correction we must be able to verify your identity to a reasonable degree of certainty. To do so, you must provide the required identifying information when completing the online request form or making a request through one of our customer service agents. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.

Responding to your deletion requests:

Please note that we may not be required to delete information under certain circumstances such as exemptions for data that is necessary to complete a transaction, detect security incidents, or for certain other internal purposes.

Authorized agent requests:

You can designate an authorized agent to make a request to know, delete, correct, or opt-out on your behalf. When you use an authorized agent to submit a request for access or deletion, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

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Questions or Concerns

If you have any questions or concerns regarding this Notice, or our privacy practices, please contact us at the following address:

DISH Network L.L.C.
Attn: PRIVACY
P.O. Box 6655
Englewood, CO 80155-6655

Changes to This Notice

We may modify this Notice at any time. We will notify you of any material changes through written, electronic, or other means as permitted by law.

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Version: March 2023